BOOK MARKETING

I have learned so much marketing my books since I had my first book published in 2013. If you don't want to spend thousands on a book marketing agency (which charge, on average, $3000-5000/month with a minimum three month commitment), I can help you for a lot less than any of the book publicists out there. You can hire me on an hourly basis and I can teach you how to do much of the marketing yourself. So you can get a lot of help, or just a boost. You get to decide. Most agencies will not share their media contacts with you, but I will provide you with regular written updates—with contact information—regarding all of the efforts I have made on your behalf. Check out my Events and News pages for some of the venues I have used for my books. Let’s work together!

Marketing services available:

 1.      Create a media kit, press release and model email to send to media outlets, podcasters, reviewers, HARO, etc.

 2.     Assemble a Launch Team.  Friends, family and associates will read an advance copy of the work, post Amazon and goodreads reviews, send emails and do posts to help publicize the book, possibly host promo events, and will give blurbs to use on website, social media and in media kit. 

 3.     Help refine Author website.  Tie all your social media into that site with links.  Create social media accounts for the book.  Create mailing list.  Consider giveaways or contests. 

 4.     Author business card and postcard (post it everywhere).

 5.     Arrange radio, tv interviews (free advertising; contact college radio stations), guest-blogging (helps with search-engine ranking), podcast appearances (find podcasters on social media or Poddit, then pitch).  Tie into holidays, news when you can.  This book fits well with New Year’s Day.

 6.     Design book tour.  Visit friends throughout the country.  Contact biggest independent bookstore in the town and/or contact the library.  Send invitation to local media.  Author to email everyone she knows in those towns to let people know about events.  Put events in all your alumni groups and mags.

 7.     Sign author up for book showcase opportunities and speaker websites.  E.g., Readings on the Pike, HARO (keep draft email – summary, link to book, social media links).

 8.     Compile list of social media and other groups (e.g. BooksbyWomen.org, National Speakers Association, Authors Guild) for Author to join.

 9.     Facebook page for your book or author page.  Instagram and twitter.  Building a relationship with readers.  Must keep it active.  Can post on Instagram and auto share on twitter and facebook from there.  Schedule posts.  Top ten lists.  Excerpts, reviews.  Facebook live stats.  Use hashtags.   Research popular hashtags.  Promotions.

 10.  Help Author plan a book launch event and book parties. Attend with author and staff book sales table.

 11.  Arrange for Author to speak to book clubs, even by Skype/Zoom, libraries; help Author to create discussion questions.

 12.  Make list for Author to consider sending the books to reviewers; brainstorm with Author to contact published authors to write book blurbs for the book.

 13.  Discuss Amazon, Facebook and other ads.

 14.  If necessary, help Author set up Square, Venmo and Paypal accounts.

 15.  Share additional resources with Author to help with book’s journey (author resources, google alerts, etc.)

 The above services include weekly progress calls and reports of outlets contacted (including phone numbers and email addresses of those contacted). I am passionate about helping fellow authors!